Marketing on a tight budget for home health care providers

Stephanie Jackson | | February 22, 2017

As a home health care provider, you know the importance of networking and marketing yourself to continually find new clients. But carving out the time and money from your already thinly stretched calendars and budgets can make these crucial tasks difficult or even impossible.

However, with the right focus on a streamlined, cost-effective strategy, you can launch a robust marketing campaign with little money and minimal time.

Consider these simple yet valuable techniques for marketing your home health care business on even the smallest budget:

Boost your online presence

The internet has been a boon to small organizations and self-employed individuals who want to expand their reach and build their brand. However, it is surprising that many home health care providers will spend a substantial amount of money on traditional printed marketing materials, such as brochures and business cards, while neglecting their online presence.

"Your online presence reaches a larger audience than traditional printed materials."

Improving your online presence, position and reputation will help you reach a wider audience, and at a fraction of the cost and time of print marketing. Social media sites, such as Facebook, LinkedIn and Twitter, offer you an open channel to upload and interact with current and prospective clients.

Along with social media, online review site and local business apps like Yelp and Angie's List are a great way for people to locate new services. Ensure that your home health care operation is listed in these places and that your contact information is available and accurate. These sites will also house feedback from customers voicing their satisfaction or lack thereof. While it's okay to reply to posts about your services, remember to keep things civil and professional, since this information will be available for all to see.

You can use these resources to upload insightful information about the industry, build up your referral base and keep your clients and peers updated on current success stories.

Attend conferences and local community events

Locating and attending conferences and conventions for home health care providers broadens your professional network. Forging connections at these events creates new referral channels and can even substantially expand your social media following if you leverage these interactions correctly.

From the National Association for Home Care and Hospice to the Home Care Association of America or the American Association for Homecare, there are plenty of organizations of all sizes that host conferences and provide numerous opportunities throughout the year to engage in networking. Even organizations like your town's Rotary Club or Chamber of Commerce will host breakfasts, luncheons or cocktail hours to gather local small businesses.

Leverage CareMatch technology

Having access to an expansive nationwide network of families and seniors seeking care providers can be a great advantage to expanding your operations. With more than 350,000 senior care options available in the database, Carelike's CareMatch search capabilities let you gather better qualified leads while also letting care-seekers see your detailed profile highlighting your qualifications and experience.

Additionally, Carelike is in partnership with dozens of organizations that are looking to the Carelike directory to make referral recommendations.  Organizations range from patient advocacy groups like the Alzheimer's Association, to EAP programs, to hospital systems like the Mayo Clinic, health insurance companies, discharge planning software companies, and many more.  When you populate your business information with Carelike, you are not only getting exposure on and with their CareMatch technology but you also get exposure to thousands of professionals making referral recommendations based off of the information you provided Carelike.

Being more active on social media, attending conferences and leveraging Carelike's CareMatch technology can go a long way to improving your marketing campaign and boosting your referral network and client base.